eCommerce is reaching record high popularity these days which means that starting an online shop is an excellent idea. However, just like in the case of traditional business, starting an online shop requires a plan. In order to save you some time, we have created a basic guide that should help you achieve your goal.
- Thinking about the products/services
The first step in this process is to identify the services/products you want to sell. Simply go online and analyze the market. Check the offer of the most popular online shops and check what’s selling well. When you decide what you want to have in your offer, you can proceed.
- Finding a supplier
Another important step is to identify a reliable supplier for the goods. It is obvious that you should look for a quality supplier that offers merchandise at a reasonable rate. In this way, you can attract customers with your price and still have significant profit. It’s a win-win situation for everyone.
- Choosing the right name
Now that you have a supplier for the merchandise, you should focus on finding the right name for the shop. This is very important because with the right name you can attract and keep customers. Experts advise the use of names that can be memorized easily. It would be even better if you can include a certain keyword in the name like John’s Shoes (johnsshoes.com).
- Looking for a reliable hosting company
There are many web hosting companies out there, but not all of them are the same. Look for reliable hosting companies that can provide eCommerce solutions, site builders, shopping carts and guaranteed uptime of at least 99,5%. This should not cost you a lot and if you have more money you can ask a professional to do this for you.
- Thinking about marketing
Now here’s another activity that will help you open and establish your online shop. Once again, it would be great if you can invest in a professional company to take care of this job. SEO, Pay per Click marketing campaigns on search engines and social media networks, email marketing – these are just some of the marketing activities that successful online shops use.
By following these simple steps, you should be able to create and start your first online shop. Shopping online is an activity practiced by millions of people around the world.
— FMS (@FMScreative) 7 de abril de 2017